Digital Marketing is a wagon every company boards to reach the common purpose – Clientele Development & Retention. This journey involves exposure to dynamic & cohort user needs and novel tools of fulfilment. To achieve smooth and optimum experience, one needs to enjoy and exploit every outlook in the course of goal achievement.
The hot tickets to be included in the journey requirement lists for improved client responsiveness are:
- Social Media Marketing
According to studies, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand with friends & family. Therefore, brands today have every intention of realizing the full potential of social media marketing, with the right use of audio/video and interactive content combos. It requires them to be genuine over their social media channels, and relentlessly work for building a community of immersed and sincere customers. Trending social media features are IGTV (Instagram’s long-form video), Cross Stream Messaging from Facebook, Snapchat AR, LinkedIn Videos, etc.
- Interactive Content
Modern-day marketing landscape redefines the content marketing avenues with a shift from conventional Content Marketing to Interactive Content Marketing. Content consumers want the information to reach them in an arty-craft fashion. Mainstream content will prevail now and then, but engaging content will hook more readers due to its impressive features. The elements of such content include Polls and Quizzes, Augmented Reality Ads, 360-degree videos, embedded calculators, etc.
- Email Marketing
In the fast pacing world, every customer wants an immediate answer to their queries, and so the response of marketers. As per stats, 82% of consumers want a quick response to their questions. Email Marketing has evolved over the years, from constant mail content to personalized one, from limited-time access to flexible access, delayed responses to prompt response, and so on. It not only allows you to communicate but also serves as a brilliant marketing tool. This technique, when used right can help in developing client-driven products/services and relevant marketing campaigns.
- Structured Data SEO
Marketers tend to believe the fact that Search Engine Optimization is no longer efficient. But if truth be told, SEO never dies, it remoulds/ morphs itself as per consumer requirements. Structured data, a data organized neatly simplifying crawling and categorizing of data. Content developers can design it in the form of tables with the right column and row labels. The upcoming pathways will encompass structuring as a significant aspect, in turn boosting the SEO. Benefits of such writing are Position Zero ranking (direct answer to the query), Display of rich cards, and furthermore.
- Multi-Channel Marketing
Broadcasting a consistent message over different platforms (social media, blogs, emails and apps) ensures repeated encounters with the potentials on more networks. With the bundle of options in your hand, you can hand-pick the best channels that work the best with your target audience. These channels can include exhibiting the campaigns at the retail outlets, in a magazine/catalogue, online, social channels and everything within the realms of possibility. Surveys show the benefits of using more than one channels of marketing in a synchronised manner, 250% higher purchase frequency, and 90% greater client retention.
Surviving the cut-throat competition and delivering the best with conventional methodologies is a tough task. In the modern-day scenario, Personalization is the key to achieving business goals. And as a marketer working on customizing the products, services, content, emails, etc. will give you an upper hand over others. Considering the facts, 90% of users claim they find personalization appealing. Therefore, using the right data and tools business can develop strategies resulting in triggering the target market successfully.
The marketers should make sure to timely load and offload their DM wagon with insightful tactics and tools for making the journey splendid & progressing…