Tag: SEO

Digital Marketing is a wagon every company boards to reach the common purpose – Clientele Development & Retention. This journey involves exposure to dynamic & cohort user needs and novel tools of fulfilment. To achieve smooth and optimum experience, one needs to enjoy and exploit every outlook in the course of goal achievement.

The hot tickets to be included in the journey requirement lists for improved client responsiveness are:

1. Social Media Marketing

According to studies, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand with friends & family. Therefore, brands today have every intention of realizing the full potential of social media marketing, with the right use of audio/video and interactive content combos. It requires them to be genuine over their social media channels, and relentlessly work for building a community of immersed and sincere customers. Trending social media features are IGTV (Instagram’s long-form video), Cross Stream Messaging from Facebook, Snapchat AR, LinkedIn Videos, etc.

1. Interactive Content

Modern-day marketing landscape redefines the content marketing avenues with a shift from conventional Content Marketing to Interactive Content Marketing. Content consumers want the information to reach them in an arty-craft fashion. Mainstream content will prevail now and then, but engaging content will hook more readers due to its impressive features. The elements of such content include Polls and Quizzes, Augmented Reality Ads, 360-degree videos, embedded calculators, etc.

1. Email Marketing

In the fast pacing world, every customer wants an immediate answer to their queries, and so the response of marketers. As per stats, 82% of consumers want a quick response to their questions. Email Marketing has evolved over the years, from constant mail content to personalized one, from limited-time access to flexible access, delayed responses to prompt response, and so on. It not only allows you to communicate but also serves as a brilliant marketing tool. This technique, when used right can help in developing client-driven products/services and relevant marketing campaigns.

1. Structured Data SEO

Marketers tend to believe the fact that Search Engine Optimization is no longer efficient. But if truth be told, SEO never dies, it remoulds/ morphs itself as per consumer requirements. Structured data, a data organized neatly simplifying crawling and categorizing of data. Content developers can design it in the form of tables with the right column and row labels. The upcoming pathways will encompass structuring as a significant aspect, in turn boosting the SEO.  Benefits of such writing are Position Zero ranking (direct answer to the query), Display of rich cards, and furthermore.

1. Multi-Channel Marketing

Broadcasting a consistent message over different platforms (social media, blogs, emails and apps) ensures repeated encounters with the potentials on more networks.  With the bundle of options in your hand, you can hand-pick the best channels that work the best with your target audience. These channels can include exhibiting the campaigns at the retail outlets, in a magazine/catalogue, online, social channels and everything within the realms of possibility. Surveys show the benefits of using more than one channels of marketing in a synchronised manner, 250% higher purchase frequency, and 90% greater client retention.

1. Personalization

Surviving the cut-throat competition and delivering the best with conventional methodologies is a tough task. In the modern-day scenario, Personalization is the key to achieving business goals. And as a marketer working on customizing the products, services, content, emails, etc. will give you an upper hand over others. Considering the facts, 90% of users claim they find personalization appealing. Therefore, using the right data and tools business can develop strategies resulting in triggering the target market successfully.

The marketers should make sure to timely load and offload their DM wagon with insightful tactics and tools for making the journey splendid & progressing…

Since the dawn of the internet, the effectiveness of digital marketing has been debated over print media, tv, and radio advertising. Over the years the numbers might have declined for the conventional modes, but digital space has amassed enough eyeballs to beat the traditional forms of marketing.

In our latest blog post, we have tried to answer why modern businesses should focus on digital marketing to generate successful conversions and sales.

1. Higher organic Reach

One key benefit of digital marketing over conventional channels is the organic reach. with minimal investment, the organic reach can get more visitors to your website, landing page, or personal blog daily.  

2. Enhanced Customer Accessibility on Mobile 

It is estimated that smartphone users will hit a whopping 2.87 billion in 2020. That’s 37% of the world’s population. Digital marketing makes it potentially possible for any business to connect with this huge part of the world population with just a click!

Mobile is the 21st-century human’s constant companion. Unlike the old methods, it is omnipresent with the customer. This is the key contributor to the fact that in 2019, 52% of all online traffic came from mobile. 

Not leveraging such huge numbers via mobile marketing might severely affect your business’s growth.

3. Affordable or Pocket Friendly

Traditional forms of advertisements and marketing may cost your business a fortune to reach potential customers. But digital marketing makes it possible in just a negligible amount for the same reach. For smaller businesses, digital marketing can get a much effective ROI. As the research states that the CPM, cost per 1000 impressions for commercial TV is $28, while for social media it’s only $2.50.

Think about what a huge difference it can make for your business to market on digital modes!

4. Better Targeted Audience 

Digital marketing has made ad placement highly relevant. You can choose a targeted segment of the audience for your products and services easily on any platform.

According to social media marketers worldwide, Facebook has a 95.8% ROI on targeted ad campaigns. This is because just like Facebook all other social media platforms have huge quantity of data that helps in the segmentation of the audience. Out of billions of users, you can choose on which screen the ad will be placed. 

5. Multiple Channel Alternatives to Advertise 

Another great advantage of digital marketing is diverse channel availability. 

There are various highly evolved platforms like Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, and more, fighting for business’s money worldwide.

According to the targeted audience and where they engage most, businesses can choose to focus on one platform for better engagement and results.

6. Advanced-Data Insights

In traditional marketing channels accurately tracking the reach and conversions of advertisement is very difficult. Digital marketing allows you to measure the impact of every campaign with a large amount of data segmented on various factors of age, demographics, gender, interests, impressions, clicks, conversions and more.

Through easily readable charts and graphs over a time period, analytics makes it easier to optimize a digital ad campaign in no time.

7. Attention-Grabbing Multimedia Usage 

Unlike traditional marketing methods, digital marketing offers all forms of media usability on one platform itself. Audio, video, graphics, and written words can be used to market your product or service at almost no production cost.

Proven to increase engagement, media forms like GIFs, stories, pdf, emojis, and others can be integrated into posts and ad campaigns for effortless digital communication.

8. Easy Scalability 

Successful use of digital platforms can scale your business rapidly. Online is where the customers are. Internet is where they hang out with friends and family. By targeting your audience online through ads and awareness campaigns you can expand your business reach and simply charm them online.

The change in consumer behaviour over the past decades has largely changed. Everybody is online today. If your business is not leveraging the power of the internet to connect with customers NOW, because competing online will be a hard battle in future.

Eager to know how digital marketing can impact your business? Talk to our marketers to figure out your online campaigns for maximum ROI.

Contact us for a consultation today!